Video Only
The future of online video marketing and the benefits of video production
Video Production and Market Penetration
There are currently about 43,221,464 Internet users in the UK (December 2008 InternetWorldStats), representing a penetration of 70.9% of possible staging of consumers. No wonder then that recent years have seen a growing presence of Internet strategies incorporated into plans for the marketing activities. According to a recent survey, 1 in 5 companies say they now spend more than half of its total marketing budget online. However, it did increasingly difficult for companies to differentiate themselves from competition, leading to marketing online to explore ways to enhance the creativity with to attract new visitors and turn them into customers, and with rapid improvements in streaming technology, companies are now sitting and taking note of the opportunities potential market that the online video market has to offer. The United States took the initiative demonstrable in the UK, and the online market in the United States is expected to be worth $ 3 million in 2010 (E-tips). Clearly, the online video production is ready to explode in the world of marketing as a lucrative and essential tool for both large corporate enterprises and SMEs.
Dynamic Logic is a leading independent research specializing in measuring marketing effectiveness and impact of online video. He regularly publishes the results show an overall increase in the effectiveness of video online, in terms of progress and communication, comparing the video with the results of online marketing in general. Especially in areas such as the association message, the reputation and favorability, purchase intent but more important, they found that making online video has proven far more effective than standard Internet advertising. ComScore Chairman Gian Fulgoni, for example, recently revealed that his organization has found that exposure to Online video advertising can lead to an increase of 40% when you purchase a product or a service.
Applications
Compared with text, graphics and illustrations, the film has the ultimate power to hire and retain the viewer's attention. The latest technology to make video clips play instantly now and perfect sound and picture quality. Video delivers information quickly and easily and at their best, create an emotional power that takes viewers to take action. Remember that people relate to more people than any other, and even simple messages can really help bring a site to life. What are the applications for video?
- Product demonstrations
- Sales Presentations Training
- Press Conferences
- Communication Internal
- Corporate Recruitment
- Introduction of Corporate Social Responsibility
These are just some ideas and list is limited only by the imagination but the effectiveness of these videos can be? Well, take customer testimonials. Most sites seem to be quotes from satisfied customers through predictable and repetitive text. Customer testimonials are a great way to support a business, service or product, but written in this format, does anyone really believe? Are they authentic, and reach and attract your attention? Now imagine how much more convincing than when a customer can speak directly to the camera and use your own words to say how good you are and how to work with them. Now who really has impact.
A current topic is the responsibility social responsibility (CSR). Good corporate governance is at the center of attention and companies are falling over themselves to promote their social and environmental credentials. Most large companies now have a section of CSR prominently on your site, and in general, with the support of PDF over its policies and reports. The problem is that very few people to open or download. The easy solution is to provide video that shows the elements of good business practice, if the CEO of planting trees, or frames visibly involved in the senior management of local charity events. Report a product or service difficult, or perhaps a concept once again, it would be better served by a barrage of text and graphics, but it's amazing how many websites that still do. Institutions Financial and technology companies are often the worst. However, a presenter filmed describing a service with the help of animated demo graphic patterns or delivery of a living product that can really help the message of an interesting and informative. It can mean the difference between a bored visitor click another site, or a visitor interested to get the message and responded to a call to action on the ground.
Web Designers
Web designers should be recommended for all video websites their customers from now? Each site has its own unique functions and desired outcomes, and the video is definitely not for everyone. Added of this, customers have their own ideas about how they want their website to look. But surely the web designers should be aware of the power of video. It They should educate their customers about new developments, and help them explore all avenues to ensure that the site reaches its full potential. There are significant financial benefits the use of video online, and companies can save a considerable amount of cash for work, travel and DVD outputs Courier in communication with the mass audience unlimited instantly and simultaneously. It should be noted that consumers are much more likely to see an online video than they are to put a DVD on a computer and see. After all, if already on a Web site and fired forward, it is easy to click the video while they are there. In contrast, a DVD requires interest for the resumption of the fire and the time the new Constitution aside to watch.
Web designers have also taken wishing to use the video. Will companies a progressive advantage compared with competitors who prefer to stay in the safety of your comfort zone. The video is a good conductor of SEO with the potential to promote a company's search rankings. And the video is, of course, a value added product that customers pay above the cost of the conventional design Web pages and build. Finally, the video is a new product, changing what allows designers to revisit their current clients a new offer to update the website.
Many companies are reluctant to complexity and cost of professional video production research. Video Production is a specialized field in which most web designers have little or no experience, and a good working relationship with a video production company is generally a good idea. A production company will be able to advise on the content and monitoring of the video project from start to After offering edited media for the designer of web pages, coded and ready for dissemination. The precise nature of these relationships depend on the circumstances individual, but if Web designer this work, the production company, or vice versa, a commission would be considered normal.
Case Study: Film Spectrecom
Spectrecom Films is an award-winning London-based video production with a strong track record working for clients of public and private sector. They recognized the growth potential of online video, and often recommend that even the greatest of his projects are streamed online instead of being sent on DVD. Projects Her recent work includes an ongoing series of over 35 promotional films for the site of the University of Durham, 16 films recruitment for Google and a lot 247Spares short clips submitted for car parts online in the UK back to the network, which has grown an impressive 80% of sales. Spectrecom only advantage is which have their own film / television studio where you can produce work of high professional video at home to a very low cost.
What might considered cheap? Spectrecom MD, Andrew Green, believes he can produce a video studio for under £ 1,000 a day "There are many variables, but we try to keep things simple. Thus, a client could be here in the morning, with the camera, and were able to edit and encode the material, and download the web designer the end of the day. "Spectrecom also movies from anywhere in the world, often under tight deadlines." We have an American customer who often gives us one or two days before the film, usually in support language film 'Roll B' and could be anywhere in the UK. We will not so far, "said Greener. Spectrecom And not all designers work with ya?" Yes, there are two companies in particular. We received good projects of them, all studio work, but we were able to move to a higher value work, too. "
Spectrecom practice what they preach, and many of your site Site offers examples of video work. Not only that, but also includes videos of themselves in a way that could be adopted by any other company. What Interestingly, the most popular page to browse the homepage is the top team, with 25% of all traffic to come here first. And the reason? The team page has a video of each staff member and reasonably site visitors want to know who they are dealing.
The future
Online video is here to stay, and their presence is becoming one of the key elements that differentiate websites. After all, if you could watch a video of a new product or line, concept, or read about it, would you choose? Picture size and quality will only improving, and traders are inventing new forms of appropriation of hearing and delivery of key messages that have a real impact. If you are going to exploit this phenomenon in development, you need to understand the benefits and you must remember to many creative possibilities in the concept stage of design links.
About the Author
Author Bio / Resource Box: Andrew Greener is the Managing Director of Spectrecom Film & Video Production an award-winning video production company and market leading producers of online video content, based in London, England. Andrew is also the author of a regular blog about video production and video marketing. Here’s his video profile
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